Accredited by international and provincial institutions, I specialize in marketing and human resources management consultation with a focus on optimization of talent life cycle and sustaining a unique yet versatile corporate culture.
Working closely with executives and business owners, I offer an integrated and systematic approach to branding service offerings and products.
Who I am: A Persian- Canadian single mompreneur, I hold graduate degrees in business administration and marketing. My education and extensive experience in domains of Education and Business allows me to transfer my know-how to help individuals start a business and/or manage their business more efficiently and profitably.
What I do : Working with business owners and executives in a broad array of industries. I provide analysis, solutions and a marketing strategy to increase business growth and market share. I do so by analyzing the brand and see how it performs against top competitors. I do so with a focus on implementation of an organizational structure that enables training cross-functional teams to optimize their performance.
How I help : I help transform SMBs into a powerhouse via an integrated approach to branding. This is achieved through market analysis, content marketing, website audit, keyword research, PR initiatives as well as social media management.
My branding portfolio includes working with companies in Real Estate, Automotive, Tech, Manufacturing, Print, Pharmaceutical as well as Hospitality industries.
My community and philanthropy projects include successful collaborations with McGill University Health Center (MUHC), Centre hospitalier de l'Université de Montréal (CHUM), Women in Governance, Quebec Breast Cancer Foundation, Old Brewery Mission, MultiCaf , Chez Doris and a dozen other Non-Profit organizations in Greater Montreal, Quebec.
Personality Type: Protagonist (ENFJ)
Passionate about facilitating success of others.
Quote I live by: "What can't be measured can't be obtained."